How do I maximise vase life?

• Remove the leaves that would be beneath the water level of the vase. Leave the thorns on the stem.
• Cut the rose stems at an angle with a sharp knife or a pair of pruning shears.
• Don't break the stems!
• Put the roses in tap water  with cut flower food, and follow the flower food instructions carefully!
• It is best to place the roses in a clean glass vase.
• When necessary freshen the water, with cut flower food and recut the stems at an angle.
• Avoid drafts and heat and keep your roses away from fruit.
• Place the roses in a cool environment, out of the sunlight and not on the draught.
• When you throw away the dead roses, don't forget to put the vase in clean water with a splash of chlorine.

Remark: The longer vase live of your roses is also determined by the route taken from us till  your home. Your florist can tell you more about this.